Just wait until you hear that there are actual companies that cold call businesses nationwide to get these ads sorted out
The best part is when they say, ‘Hey, so-and-so (a competitor) is close to advertising with us. I wanted to see if you want to beat them to the punch’
Never contacted one and never even noticed them. I have done ads to support local golf courses knowing it wouldn’t be a great return on investment, but I like playing there and want to help them stay in business
These aren’t direct response ads. They’re branding ads
I wouldn’t spend money on this. You can get way more value from spending it other ways. I’ve had more success networking at our local chamber of commerce than with mass print advertising like this
Corey said:
I wouldn’t spend money on this. You can get way more value from spending it other ways. I’ve had more success networking at our local chamber of commerce than with mass print advertising like this
If he plays there regularly, it’s the same idea. Golf courses are good places to network. This wouldn’t be any different than sponsoring an event at the chamber of commerce and having your logo appear there
Corey said:
I wouldn’t spend money on this. You can get way more value from spending it other ways. I’ve had more success networking at our local chamber of commerce than with mass print advertising like this
Yep, spend your money at BNI and I guarantee the return on investment will be much better than on a scorecard
See this all the time on public courses I play, but I’ve never called any of the ads. As others have said, the key here is probably brand awareness if you ever need those types of services down the line
@Darby
I just assumed the people running those businesses played the course and it’s a way to fund printing scorecards without it being a taxable gift. Never thought it was really to advertise anything
It’s not really about getting you directly to a service. A lot of the time, that’s not the purpose of advertising. Advertising can also make a business seem more recognized or familiar
If you see a dentist ad on your scorecard a few times this year, next year when you go to Google for a dentist to book an appointment, you might think, ‘Oh yeah, I’ve heard of Bob’s Dental Office. I’ll call there’
For a dentist, advertising on a scorecard can be a way to impress peers or show social status in your community. Advertising can be pricey, but scorecard advertising shouldn’t be too expensive compared to things like advertisements on buildings or ads on diner placemats
I find it funny that some think they aren’t influenced by advertising even though it’s a $650 billion global industry
I advertised on scorecards at two local courses for two years. Zero return on investment. I won’t be doing that again
Noel said:
I advertised on scorecards at two local courses for two years. Zero return on investment. I won’t be doing that again
I’ve been offered something similar at my home course. I asked the advertisers about the return on investment and they couldn’t give one. I asked when was the last time they heard someone get a call from an ad on a scorecard, and they couldn’t answer. I won’t be giving you $400 to advertise with literally zero return in any capacity
Noel said:
I advertised on scorecards at two local courses for two years. Zero return on investment. I won’t be doing that again
How about offering a 10% discount if someone brings in a completed scorecard to see if that makes a difference
A local public course I play has a coupon on the scorecard for a tavern nearby. Bring the scorecard and get 15% off your meal. We’ve used it a few times. Good burgers
I have never seen a scorecard with an advertisement on it in my life
Aubrey said:
I have never seen a scorecard with an advertisement on it in my life
If you’re in the US, you probably only play municipal courses, high-end courses, or private clubs. These ads are very common on lower and mid-tier daily fee courses
Aubrey said:
I have never seen a scorecard with an advertisement on it in my life
What state or city do you mostly play in? Maybe it’s a trend at lower budget courses and not at higher cost courses
@MsPrettyGirl
I’m in NJ and I haven’t seen this on any of the nearby public courses
Aubrey said:
I have never seen a scorecard with an advertisement on it in my life
Same here. But I have seen cards with info and phone numbers for their clubhouse or restaurant for ordering food. But I’ve never seen commercial ads
Aubrey said:
I have never seen a scorecard with an advertisement on it in my life
They’re pretty common on low-end courses, especially in rural areas away from the coast. It usually indicates the quality of the course; ads on scorecards often mean you’re dealing with a mediocre course