Have you ever reached out to a score card advertiser

Has anyone actually contacted any of the companies that sponsor or advertise on the golf score card at your course

My brother and I run a local general construction company and the advertising people at our local course have reached out directly about buying one of the spaces on the cards

We both play at the course several times a month, it’s always busy there. And the cost of advertising is fairly low. But I can’t tell you a single one of the companies on the card right now, I’ve never even noticed them…Is it the same for others

I think the idea is more about brand recognition than someone thinking, “Oh, I need a plumber, let me call the guy on the scorecard”. If you’ve seen Joe’s Plumbing advertised in different places around town, he’s probably the first name that comes to mind. Just being the first name to pop into your head gives him a big advantage over the competition

@Nico
Yeah that’s pretty much how it works. Also, if you’re looking for a painter, you start noticing ads from painters everywhere. Or when you’re searching for a car, you see that model driving by all the time

@Zen
Baader-Meinhof Phenomenon. You’re welcome

@Nico
For sure. These advertising opportunities are about two things: supporting local businesses you like and generating brand awareness. There’s no chance that someone sees that ad and decides they need you as a contractor. That’s fine, as long as you understand that. These ads might contribute slightly to getting business in the future, but not right away

@Nico
Reddit users not understanding the basics of marketing lol

Roan said:
@Nico
Reddit users not understanding the basics of marketing lol

Not everyone is good at everything. There’s probably worse places to ask than this forum. My impression is that this place trends older and wealthier than other forums. Just like real golf

@Nico
In smaller communities, it’s about buying goodwill. ‘I’ll buy my car from Johnny Ford because he supports the course and Jim Chevy does not’

I played with a guy a few years ago who had his business card info printed on a poker chip or ball marker. I use it all the time and might call him if I need his services. They are very reasonably priced, less than a dollar per chip for an order of 100

@LyamGenesis
I like this better than balls that get lost

@LyamGenesis
I was trying to convince the owner of the restaurant I work at to print custom Pro V1s with a 15% discount for a scramble we sponsored. Aside from the upfront cost of balls, I thought it’d be a win-win when they use the balls at the restaurant

@Morgan
You’re making a big assumption that people will finish the round without losing those balls

Quite a few courses around me have these ads. I have never called any of them

I see this all the time in the Midwest, but I’ve never even read the actual ads, let alone called them. Who picks their dentist or realtor based on this

Teagan said:
I see this all the time in the Midwest, but I’ve never even read the actual ads, let alone called them. Who picks their dentist or realtor based on this

People might be thinking about finding a new dentist or listing their home. Nobody is going to see it and immediately decide they need to call that person. But if you’re in the early stages, that ad could resonate later when you start searching

@Rowan
Fair point, they wouldn’t do it if it didn’t work, and the advertising industry conflicts with what I’m saying

If I need something, I typically Google services and judge based on reviews and price, so being influenced by an ad like that seems odd to me

Teagan said:
I see this all the time in the Midwest, but I’ve never even read the actual ads, let alone called them. Who picks their dentist or realtor based on this

Evidently some people in the Midwest do. A dentist isn’t going to keep that ad up if they get no calls

Teagan said:
I see this all the time in the Midwest, but I’ve never even read the actual ads, let alone called them. Who picks their dentist or realtor based on this

I’m sure I’m in the minority here, but I look up the dentist online and read their bio before I schedule an appointment. It’s different from a doctor where you just get what you get. There are plenty of small dental offices all in my network

My dentist plays golf, and it’s in his bio; that’s why I picked him over others

Teagan said:
I see this all the time in the Midwest, but I’ve never even read the actual ads, let alone called them. Who picks their dentist or realtor based on this

I used to run a business targeting affluent people with large contacts. We would find out where a CEO played, sponsor a hole three months before inviting them to an event. When they showed up, even though they had never met us, they felt familiar because they had seen our logo for months

This worked because the contract was big enough to offset the cost

I actually don’t mind this. It helps keep the whole score chart visible when clipped on the cart. I’ve had to slide the card down a lot to read the top line on other cards

At least this way, the clip only covers ads and not the hole numbers or distances. Plus, I’m already good at ignoring ads from daily life so it doesn’t bother me